Entradas etiquetadas como ‘Zara’

Galicia in global headlines: “How Zara Grew Into the World’s Largest Fashion Retailer”

lunes, noviembre 12th, 2012

It is very rare to find news about Spain in newspapers outside the European Union. Even more if those news are about Galicia. But most infrequent in the United States, where newspapers traditionally attend mostly to domestic issues and don’t pay much attention to international news, except for those related to countries where American troops are fighting. That’s why a long report about “How Zara Grew Into the World’s Largest Fashion Retailer” in The New York Times is an outstanding piece of news in itself.  This fact is clearly shown in the attention paid to this case by La Voz de Galicia. The article published yesterday in this newspaper can help our students as a gateway to the more complicated and longer text in the Times:

On the other hand, the web of the American newspaper has complementary news items that can be used in the strategy to make this Galician success story into a useful tool to develop a teaching unit either in the English, the social studies, the economy class or in other subjects such as Interdisciplinary Project or Workshop for Entrepreneurial Initiatives . The first one, placed in the left column on the website, is a 4 minute report on Inditex and Zara’s main business strategies, perfect for use as listening material:

The last section, that includes 40 short Comments, is a perfect tool for discussion and a space to encourage comments about this piece of news either in the Times itself or/and in the Prensa-Escuela blog. Most of the comments are from the United States, but some are from much closer. As a sample I transcribe a very critical one by “Miganxo” (Grove) in order to encourage all of you, students and teachers, to write your own in The New York Times web site. A contribution to enrich and complete the original text:

Only two things, the oficial name(in Galicia and even in Spain) of the mencioned city is A Coruña, not La Coruña. And, I am “amazed” that the only you said about Galicia was that the people leave the place, and was born Franco. Is the only thing you’ve read of Galicia?. Do you know who is Valle Inclan, Rosalia de Castro, Luis Suárez, Duran Loriga, Domingo de Andrade, even Mariano Rajoy and Santiago Apostle(he died, haha!)? Any of them is more representative of Galicia that Franco, a soldier who lived most of the time outside Galicia. And if Galicia was known for people leaves , also is famous because always wants to returns. For your readers understand, Galicia is something like Ireland, but in the South, with better weather and, in the summer, some of the best beaches in the world.

Finally, for those interested in a longer in-depth analysis of the Inditex success story, we recommend last Saturday’s broadcast of Documentos RNE (El milagro Inditex):